Sustainable and Reliable
The Eberswalde University for Sustainable Development firmly embraces tradition while remaining consistently open to change. These seemingly contradictory values provided our point of departure when we took on the task of developing the university’s new visual identity.
Eberswalde University for Sustainable Development
Sustainable and Reliable
2019–21
By pairing Source Sans Pro with the classic version of Source Serif Pro, we accommodated the university’s values under the roof of one font family.
The signature green conveys sustainability and reliability. Luminous secondary colors inspire and open up unexpected paths into a future of diverse places. Soft-edged yet elegant illustrations add a relaxed and personal note, extending an invitation to the public to get in touch.
Together with the Eberswalde University for Sustainable Development, we developed a virtual counterpart and supplement to the university’s open house, which takes place every year in June.
The landing page showcases 18 different courses of study, including bachelor’s, master’s, dual-degree and international programs. A livestream presentation provides a virtual tour of the Eberswalde campus, and more video and audio content can be accessed in the website’s media library. To make sure no question goes unanswered, we also implemented a hotline and real-time chat interface on the days of the open house.
To help users find all the necessary information as quickly as possible, we chose a clean, streamlined look for the website, with simple buttons and easy navigation. The overall look of the site is based on the colors of the corporate design we developed the previous year.
Besides the landing page, we also launched a social media campaign for prospective students, which includes pictures of students, graduates and professors from a photo shoot we did especially for the project. If sustainability is important to you and you want to help shape a better future for all of us, please visit the site! www.hit.hnee.de
