Recruiting? safe!
The Bundesnotarkammer (Federal Chamber of Notaries) wants to inspire more young people to start their career in their field. Together with the team, we developed a cross-media recruiting campaign. In the campaign video, five protagonists talk about what makes their profession so unique.
Bundesnotarkammer
Recruiting? safe!
2024
Against all clichés, working in a notary’s office is characterized by interpersonal relationships and diversity. As a social profession, it is also, unlike most, well paid and offers regular working hours. The result of the work creates trust and reliability between people. The title “safe! Arbeiten im Notariat” (Working in the Notaries) is young and underlines this commitment. And it highlights the evidence with which the campaign’s protagonists recommend their job.
In the campaign video, the protagonists are the visual rock in the surf. Because they help to bring clarity to the most important decisions in life. Slow motion shots emphasize the effect of taking time and create a space of trust. They tell why notaries are needed at all and what motivates and touches them in their profession. The collaged compilation of the interviews emphasizes the dynamic everyday life of the profession.
As the website and professional field are largely unknown to the young audience, the user journey begins before the landing page. Users are directed to the homepage via entertaining, self-deprecating social media ads. The centerpiece is the image video on the landing screen, which provides an authentic introduction to the world of the notary’s office. The detailed pages of the individual training programs alternate between factual information and the experiences of the protagonists. The aim is for interested parties to contact the chambers of notaries in their area to apply. For this purpose, there is a list of chambers sorted by federal state at the bottom of each page.
