Genes in Jeans

The exhibition “Of Genes and Human Beings. Who Are We, and Who Might Become?” looks at the scientific findings and advances in genetic research from a social and societal perspective. The Deutsches Hygiene-Museum Dresden commissioned us to design the key visual and advertising media for the exhibition and to advise them on the title.

Stiftung Deutsches Hygiene-Museum Dresden Genes in Jeans 2023

A person’s iris is as unique as their fingerprint. It stands for identity and individuality, which is why it was chosen as the key visual for this project. The artificial colors refer to the possibilities of how genetic research could change us.
For this project we collaborated with: studio edgar kandratian

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