Universities and the City
“Zukunft findet Stadt – Das Hochschulnetzwerk für ein resilientes Berlin” is the title of the network of five Berlin universities of applied sciences under the leadership of HTW Berlin. The project brings together universities, business, science and urban society. It serves as a showcase for applied research. We developed the communication strategy and brand design under the direction of the HTW.
Hochschule für Technik und Wirtschaft Berlin
Universities and the City
2023-ongoing
For each of the planned ten sub-formats of Zukunft findet Stadt, we developed a separate logotype and thus created a flexible brand architecture.
Based on a comprehensive design manual, we developed media templates for posters, social media formats and other media.
Presenting the numerous sub-projects of the cooperation equally on the website proved to be a major challenge during the design phase. In the end, the projects now take center stage, including on the homepage.
As a target group-oriented and playful introduction: the numerous sub-projects can be explored by selecting from three drop-down menus.
10 iterations to the final page
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Event views by:
Alexander Rentsch
