From Old to New
It’s high time for a change of perspective in the field of architecture, away from the unsustainable concepts of the past and toward forward-looking ideas. Between 2016 and 2021, the Association of German Architects developed a platform specifically for that purpose.
German Centre for Architecture
From Old to New
2016–21
The project began in 2016 with the exhibition New Standards: Ten Theses on Housing at the German Centre for Architecture, which gave ten architects and urbanists a forum to discuss the current architectural landscape, the prospects for fair living conditions and the possibilities for shifting the culture. Each contributor laid out a unique vision for the future of housing, involving new perspectives and a way of life that focuses on the essentials and features adaptable spatial structures.
These new solutions all take quantifiable standards of living as their starting point, opening up space for discussion: How can housing be kept affordable? How can people participate in the development of their city? What opportunities are presented by urban density? A second exhibition in 2021, titled Caring for What Already Exists: Ten Architectural Strategies, discussed new perspectives and emerging approaches to the sustainable use of materials, encouraging viewers to take a closer look at existing architecture and its possibilities in the urban context.
We designed all print media for both exhibitions, including their catalogs, which were published by Jovis Verlag in 2016 and 2021. The layouts are simultaneously forceful and graceful, and the texts are as dynamic visually as they are conceptually, pleasing the eye with extraordinary typesetting without sacrificing readability.
