Tradition Meets Magazine Cult

One of the many interesting aspects of our collaboration with the Francke Foundations has been the challenge of creating a modern magazine in the context of their loyalty to tradition. Together, we developed a versatile layout that connects editorial design and history.

Francke Foundations Tradition Meets Magazine Cult 2017–21

  • In creating the magazine, it was important for us to consider a variety of target audiences, from parents dropping off their children at the in-house day care center to academics and amateur researchers working in the foundations’ historic archives.

  • The magazine combines full-page image spreads and big, high-contrast headlines with clear, inviting body text typography that is a pleasure to read. While a strict layout grid provides order, the two corporate typefaces, Maison Neue and Fleischman, allow for a wide variety of distinctive combinations and possibilities.

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